In celebration of Earth Day this year, Yahoo! is focusing on one of the most important themes of environmentalism: Reuse. Check out the Yahoo! “Free is Good” microsite: http://green.yahoo.com/earth-day featuring Freecycle and other Reuse groups. For those of you not familiar with Freecycle and other Reuse groups, these are groups that encourage people in local communities to give and receive “free” goods from their neighbors. To inspire more activity and encourage exploration of what these resuse groups have to offer, from now until May 4th, Yahoo! will “hide” special prizes in randomly selected Freecycle and other reuse groups posts. These prizes are specifically eco-friendly in nature (e.g. a Smart car, organic food delivery, eco-resort trip, concert tickets to Sheryl Crow, other locally relevant cool prizes and my personal favorite – toilet paper – b/c that just isn’t reuseable!). Also featured on the “Free is Good” microsite are real stories from real people who have found “treasures” on Freecycle.
We are hopeful that this will strike a chord with the global community and give people a very delightful and “free” way to be green – not only on Earth Day but throughout the year. And, also a great reminder that you don’t have to spend MORE money to be green – Freecycle/and reuse actually help you save money and help save the earth.