How many of you find that positive word of mouth directly results in new members to your group?
Are you doing anything specific to generate that word of mouth beyond running a fabulous group? Are there specific tactics that you use with the intent to get new members to your group?
I had the privilege of attending Gaspedal’s Word of Mouth Crash Course this afternoon and it made me think about how the ideas presented in this course could be applied to Groups. The course was led by Andy Sernovitz, who literally wrote the book on Word of Mouth Marketing and defines Word of Mouth Marketing as “Giving people a reason to talk about your stuff, and making it easier for that conversation to take place.”
I’d like to challenge all of you to share with us what Word of Mouth (WOM) tactics you’ve used to successfully recruit new members to your group. To entice you to share, I have five copies of Andy’s book Word of Mouth Marketing that I will give to 5 randomly selected contributers who share their WOM tactics by commenting below (to be announced next Wednesday).
I look forward to learning hearing your ideas!
Groups Community Manager